The mind of an experienced and dedicated cyber-criminal works like that of an entrepreneur: the relentless pursuit of profit guides every move they make. At each step of an attack, the same questions are asked: how can I minimise my time and resources? How can I mitigate against risk? What measures can I take which will return the best results? This way of thinking uncovers why attackers are turning to new technology in an attempt to maximise efficiency, and why a report from Forrester earlier this year revealed that 88 per cent of security leaders now consider the malicious use of AI in cyber-activity to be inevitable.